BASE was able to secure a partnership deal with Adidas based on their innovative approach, supported by their branding and presentation, before the gym even opened. Upon launch, the website and social media presence drove much interest in BASE and helped to communicate what set the brand apart from the competition.
Since launch, BASE has worked in partnership with the likes of GQ magazine, as well as continuing a collaboration with Adidas while exceeding membership targets. BASE opened its second gym in spring 2018 and then a third location in 2019.
They regularly win awards winning "Best gym in Asia" Fitness Best award in 2018 and again in 2021. They have also been named as 'Bangkoks Best Studio'.