Founded by Ollie Ollerton in 2015, BreakPoint offers courses and events to organisations and individuals. They’re designed to change the way you think, enabling positive change, unearthing potential and invigorating mental wellbeing. We were approached by the BreakPoint team to update the existing website. There was an opportunity to refresh the brand inline with their vision as they were looking create two sides to their business. They needed a corporate identity and one that was public facing events.

After workshopping through ideas it was clear that BreakPoint would become the encompassing brand with BreakPoint Events sitting underneath it with the opportunity for other identities to grow out from this main umbrella.

We stripped back the corporate identity to make it more versatile and then grew the existing brand into the public facing identity as this had the most brand recognition. This has given them a more established and professional base whilst giving their events more energy.

I'm so happy with the new branding, the events and Denied branding. Thank you, thank you, thank you - to you and all the Maya team.

Laura Ollerton

Following the brand work we went on to design and build the new BreakPoint website which launched earlier this year. We helped them to refine their new Tone of Voice as well as supporting the launch of their brand new YouTube channel. The website has made a huge difference to the team at BreakPoint and we look forward to seeing the brand continue to do great things.