A Digital Audit for Together for Short Lives

Together for Short Lives is the only UK-wide charity for the 99,000 children living in the UK with health conditions that are life-limiting or life-threatening. Many of these children have complex conditions and need specialist care 24 hours a day, seven days a week. 

Their purpose is to make sure that seriously ill children and their families can make the most of every moment they have together, whether that’s for years, months or only hours. 

We were asked to support Together for Short Lives with a review of their digital ecosystem, including website, social channels, SEO and brand. The intended outcome was to provide the team with a digital roadmap to help them to drive positive digital change within the organisation over the next 1 to 3 years.

When we were looking for a digital partner Maya stood out from the crowd. They had the know-how, the process, and the creativity - but the clincher for us, was that they were thoroughly lovely people, who made the whole process enjoyable and easier to understand.

Nick - Director of Fundraising - Together for Short Lives

A phased approach

We devised an approach over 3 phases of work:

  • Positioning - including a full audit across brand and all digital channels
  • Engagement - encompassing staff interviews, the development of digitally focused personas and the identification of key user journeys 
  • Digital roadmap - identifying themes, streams of work and quick wins and prioritising these in line with the organisation's overarching objectives

Our priority throughout each phase of work was to engage with stakeholders across the organisation and to bring them along on this journey of digital discovery and transformation.

Getting to work

We used a number of tools, including Semrush and Silktide, to undertake our initial audit, feeding back quick wins and identifying streams of work that could be incorporated into the existing team’s day-to-day, as well as identifying themes for improvement to feed into the larger body of work: the digital roadmap. 

During the engagement phase, we interviewed 14 members of staff to gather insight into existing processes and digital knowledge across the organisation. We also invited key members of staff to participate in workshops to help us define the digital Together for Short Lives audience and kick off persona development.

At each step of the way, we facilitated feedback sessions and collaborated on the deliverables in a really inclusive process.

What we delivered

Our final presentation included two pieces of work: the digital roadmap (or functional, priority led working plan) and a strategic supporting document. It was really well received and we are hopeful that this piece of work will support the team as they continue to develop their digital services and transform the way they work to support their longer term digital and fundraising goals.

We couldn’t be happier with the work we’ve done together, not only have they helped us resolve some immediate niggles, but they’ve set us on a journey of digital transformation that the whole organisation has bought into.

Nick - Director of Fundraising - Together for Short Lives